By answering these 5 questions you will be laying the foundation of your website. Your answers will help you develop an online presence that meets your business goals.

1. Who is your target audience?

2. What are the objectives of your website?

3. What does a visitor expect from your site?

4. What do you want the visitor to leave with?

5. Why should a visitor return to your site?

Go to The Internet Digest if you find answering these questions difficult.

The Hitwise Travel Report, which provides marketers with an understanding of the competitive online travel landscape in terms of competitive click stream, including traffic from search engines through destinations. 

The following 7 strategies will help you convert your website visitor to a business lead or sale.

1.  Identify your web-site’s primary aim
2.  Utilize a clear call-to-action strategy
3.  Make it easy for your website visitor to take the desired action
4.  Improve your offer
5.  Improve the design of your website
6.  Improve your sales copy
7.  Add testimonials from satisfied clients or customers.

Go to Search Engine Journal to view examples of how to implement these 7 strategies.

Since consumers rely on the Web for information, managing a brand’s online reputation has become top priority for many companies.  These few tips could help you avoid harming your online reputation.

Monitor new conversational terrain: Create a custom feed based on keyword searches.
Measure: Monitor social networks, blogs and communities.
Engage: Join the conversation
Buy Keywords:  This will enable you  to control what users find on the web about your company
Use PR to strengthen your digital footprint:  This will help you increase your rankings in the news engines as well as the general search results.

Go to MarketingProfs Daily Fix for more details on these tips.

Terrific title tags can do wonders for your website.  Here are some guidelines on how to arrange your keyword phrases in an order that provides you with the most benefit from search engines, while also appealing to your target market.

1.  Choose 3 keyword phrases for each title.
2.  Longer is better. 
3.  Don’t waste space with extra words.
4.  Put words together creatively.
5.  Don’t simply write a list of phrases, make sure that your title tags are enticing.
6.  Take your time when you’re first starting out.

Once you have great titles in place, there is a good chance that you will see an increase in targeted search engine traffic to your website.

For more details on these guidelines go to TalentZoo.com

If you are thinking about implementing a mobile strategy to communicate with your customers and enhance customer satisfaction then “Developing  a Mobile Strategy for Travel Companies” is a must read.

Your email can easily be misinterpreted by your reader as written words have no voice tone or body language, something we easily forget. Go to Sterling Consulting Group to view these common email mistakes and their solutions.

Your users want to have a quality experience when visiting your site. How do you ensure that this happens? According to Eric Enge on SEOmoz, you need to become an expert on your site’s topic, and then you put it out there in a way that it has never been done before.  Ensure that your content is truly noteworthy and that it communicates with the viewer.

Go to SEOmoz to get the full story.

The latest question is whether email can survive through the growth of social media .  While social media is the current darling of the online sphere, there is still a role to be played by email.

Email has been referred to as the original networking tool.  Instead of making it an either or issue, you should look at ways to incorporate and leverage both social networking and email.  Go to iMedia Connections to read the full article, as well as tips on how to embrace social media and weave email into it.

According to a study from Nielsen Norman Group on  “Email Newsletter Usability”, the average email newsletter reader will scan your e-newsletter for 51 seconds.  The same study shows that only 19% of people read the entire e-newsletter.  Read these tips at ClickZ on how to engage your e-newsletter reader for 51 seconds.