Pay-per-click advertising is one of the best ways to get ROI, but many companies still see it as a separate investment instead of applying it to offline campaigns.

Here are 4 examples from John W Ellis, Search Engine Marketing, of how to relate PPC statistics to other marketing efforts.

1.  Ad testing:  All the major search engines allow advertisers to run more than one ad using the same keywords.  This way advertisers can see which ad attracts more visitors and more importantly which ones brings in the most revenue.

2.  Solid geo-targeting statistics can help off-line campaigns:  Advertisers can target specific markets if they have strong geographic customer analytics.

3.  Discover keywords for organic search rankings:  Advertisers are able to get instant customer analytics to use for search engine optimisation by making use of the pay-per-click keyword statistics.

4.  Learn the customer’s language with exact keyword matching:  By bidding on all variation of match types the advertiser is able to see which keywords the customers are typing in a search query.

Go to John W Ellis-Search Engine Marketing for more information.

The purpose of a company logo is to visually represent  a company’s  service or product, and establish a brand identity. Your logo should be professional, unique, convey feelings and send a message.  Your logo however can alsoplay an important part in your SEO strategy.

To read more about SEO logo’s go to SEOSMARTY.

The Internet enables people to connect directly with customers and business prospects, and businesses will increasingly use software to get closer to customers.  It is believed that software companies are making a big mistake by believing that online advertising will be the main source of revenue for their companies.

Here are three compelling arguments by Phil Wainewright who believes that advertising is going to be sidelined by intention-focussed selling on the Web: Continue reading this post…

Here are some great web design tips by Michael Bluejay, who says that the most common web design mistakes are easy to prevent when following these few tips.

Provide compelling content
Ensure that each web-page has something valuable to offer your viewer.

Avoid sleazy elements
Don’t distract your reader with auto-loading sound effects, scrolling text or animated GIF’s as these will distract your viewer.  Stay away from pop-up windows and don’t use image backgrounds. Continue reading this post…

Spellr.us is a useful tool, it monitors spelling at regular intervals on your website.  Results are presented as snapshots of pages and errors are highlighted in bright boxes (a mouse-over displays suggested corrections).

Errors can also be sent to members via RSS feeds.  Spellr.us can also list misspelled words according to their frequency across the site, allowing you to correct words commonly used which aren’t in the dictionary.

Go to Spellr.us to register.

Good customer service is about bringing customers back, and leaving your customers happy enough to pass positive feedback about your business along to others.  If you follow Susan Ward’s (Small Business: Canada) 8 tips, you can be sure that your customers will keep coming back for more. Continue reading this post…

A consumerism and digital media study conducted by Essential, commissioned by Microsoft Advertising and KR Media, found that luxury brand consumers are demanding better digital communications.

The three core motivations for luxury goods purchasing that should be reinforced in context, tone and execution of digital communications are indulgence, exclusivity and status.

Essential has established a framework for luxury brand owners to make sense of the online world and their strategic guidelines illustrate how luxury brand owners can best exploit the opportunity to acquire and engage with consumers online. Continue reading this post…

Increo Solutions, a software company located in Silicon Valley, has launched Backboard, which aims to assist product managers, marketers and designers by benefitting from user feedback on a variety of projects, documents and images.

The site supports Word, Excel, Powerpoint, PDF and a number of image formats.

Visit getbackboard.com to get started.

Pay Per Click advertising is one of the fastest ways to targeting potential customers to your service, product or business.  Here are some tips to make sure that your ad is seen above your competitors.

Know your niche:  Use as many phrases that describe your website, product or service. 

Choose low competition keywords:  Find low competition variations of your main keyword in case the words you want to bid exceeds your budget.
 

Write engaging ads:  The objective is to get get people clicking on your ads, using no more than 125 characters.  You can achieve this by listing a benefit in the form of a question, which will engage your customer.
 

Test your ad:  Once you’ve written an ad which includes the keywords you’d like to bid on, you should write another ad and run it along side your  current ad to test which one gets the most click through’s or sales.

Done the right way, Pay Per Click advertising can be a cost effective way to promote an online business.  For more details go to SELF SEO.

Here are five simple steps to get more visitors to read and subscribe to your blog.

1.  Have your blog subscription towards the top our your page where visitors can easily see it.

2.  If your blog is not about anything technical then you need to educate your readers about what online subscriptions are. 

3.  Make sure your blog has a main focus.

4.  Post in forums related to your industry.

5.  Post comments on other related industry blogs.

Go to 10 Golden Rules Internet Marketing Strategy Blog for more details.