- The Internet influenced $500 billion in offline purchases in 2007 (eMarketer).
- 89% Of consumers making in-store purchases first conducted research online (BIGResearch).
- 82% Of people using local search sites, followed up with an offline action (TMP Directional Marketing).
This proves that search marketing has the ability to drive conversions through local search, as most consumers seek product information online before making a purchase.
Visit Search Engine Land for more details.

Edward Cespedes, President and CEO of 


