Adobe Acrobat Pro 9 new video capabilities provide a wider range of interactive publishing capabilities, along with improved engagement methods for users. 
The special benefits for search engine marketers is that Acrobat 9 offers the first all inclusive software program that can implement, distribute and event optimise video for search results, into a user-friendly and inclusive […]

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According to a study conducted by Direct Partners, e-mail has surpassed direct mail and all other forms of traditional direct marketing.
35% Of companies surveyed said that they use e-mail as their primary form of direct marketing.  The survey was only conducted among companies with revenues in excess of $100 million.
Read more on iMedia Connection.

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A study conducted by the Swiss Institute of Technology, Google and IBM found that 600 million users had not updated their browsers and are at risk of being exploited by criminals.
According to the study 83% of Firefox users tend to use the most up-to-date versions compared to 65 % of Safari users and 47% of […]

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Domestic tour operator, Hoseasons, expect to sell out of UK accommodation within the next few weeks.  Other tour operators have warned of limited available accommodation as a result of the sudden increase in domestic sales.
Hoseasons product director believes that it is the concern over poor exchange rates and reports of airport problems that are driving […]

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In today’s multi-channel environment, fine-tuned data-quality is essential to ensure targeted marketing messages actually reach the right customers and prospects.
According to Forrester Research “B2B CMP Investment Priorities 2008” 50% of B-to-B marketers plan to increase resources against creating marketing databases, cleaning up customer data, improving sales force automation and CRM integration.
These findings are in-line with […]

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According to comScore the vertical Travel Ad Network, founded in 2003 by CEO Cree Lawson, has experienced strong traffic growth in the past year.
While most online travel agency sites, such as Expedia, Travelocity and Orbitz, provide a way to efficiently book flights or hotels, they fail to provide more comprehensive services for travellers. 
The niche sites in […]

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Consumer reviews play a major role in the online purchasing decisions of online shoppers.  According to a June study conducted by Opinion Research Corporation 61% of respondents said they checked online reviews, blogs and other online customer feedback before buying a new product or service.

A February study commissioned by PowerReviews also suggest that consumers need […]

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TripAdvisor has grown tremendously over the past year.   Consumer written reviews continue to come in at a high rate, and several hundred thousand leads are delivered to TripAdvisor advertising partners monthly.

TripAdvisor is wielding more and more leverage in the online travel distribution with its continued growth, and many online travel agencies now depend upon the referrals generated by […]

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SA Tourism has joined forces with CNN in a three year user driven multimedia advertising campaign, “My South Africa”, which aims at attracting 10 million visitors to SA in 2010.
The R44,4 million campaign forms part of a global initiative between SA Tourism and CNN, along with BBC, National Geographic and Eurosport.
The “My South Africa” campaign […]

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The travel industry is uncertain of the effect of Icann’s decision to open up domain names, even though changes aren’t expected to fall into place until April 2009.  It is reported that Icann only expects to sell between 15 to 20 names. 
Concerns that the Internet will fall victim to mass cyber-squatting has been pushed aside by […]

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