Click Forensics reports that click fraud is down across both the Google and Yahoo networks. Whilst the numbers seem alarmingly high at 16.3% for search and 27.8% for content networks, there is debate about the real impact.
Google and Yahoo both discount questionable clicks at a rate somewhere close to 10%, and argue strongly that […]

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Usability guidelines and Social Media etiquette  go out the window when you need to break really bad news online.  EOS the business class only airline between London and New York has just filed for bankruptcy and this is how they did it.   
Anyone got a better way?  Maybe a Youtube video. 

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INDABA 2008 E-business Online Educational Marketing Seminar has added Google University on the schedule this year.  In yet another signal of the importance both search and Google to the travel industry in Africa, this will give the opportunity to improve skills in the use of  Google Adwords.

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At a Travolution Summit in London this week, Robert Torres, Google’s managing director of advertising and marketing, explained the power of viral marketing to travel companies.

He told delegates “Companies know that more than 80% of people researching travel online will search for videos before a trip.”Youtube is currently the sixth most visited site in the […]

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News from around the industry is that Update Dewey is causing huge movement in Google’s SERPs.  Some established sites have been hit hard, whilst one industry player commented that his site had moved up over 10 pages!
Anyone got some inside info?

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Over 60 delegates from the travel industry attended the inaugural Online Travel Summit in Cape Town and they were not disappointed. They were treated to excellent range of presentations from leading experts.
Adriaan Strydom of Clicks2Customers and Mandy Schreiber from TrafficBrand gave their insights into the future of search, and participants came away with solid, practical […]

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