Tips to creating a professional looking newsletter

1.  Make sure that your newsletter is scannable by making use of short paragraphs, using bullet points and highlighting topics with uppercase or bold text.

2.  Insert line breaks.

3.  Include your newsletter title in the subject field.

4.  Advertise the most enticing story of each issue in the subject field.

5.  Include a table of contents at the top of the newsletter.

6.  Make sure that your long links work.

7.  Avoid spam filters that flag the unsubscribe word.

8.  Reduce request to unsubscribe by  including a removal notice at the top and bottom of the email and by placing the removal request at the very bottom of the email.

9.  Design user friendly HTML newsletters.

10.  Create AOL friendly HTML newsletters.

11.  Avoid spam filters that flag chain letters.

12.  Include AOL clickable links.

13.  Always spell check your writing.

Go to Mike’s Marketing Tools for more information on these tips.