Mobile marketing is a marketing channel that redefines direct marketing by delivering advertising campaigns directly to the consumers.  Here are 10 tips to help you create a successful mobile strategy. 

1.  Understand the need.

2.  Enable direct, interactive communication and get the right message to the right consumer segments at the right time.

3.  Mobile marketing works best when used as part of a comprehensive programme such as television, radio, Internet and print.

4.  What works on the web wont necessarily work for mobile.

5.  Respect the consumer.

6.  Bring value to the customer.

7.  Consumer must opt-in.

8.  Communicate with the customer.

9.  Create an ongoing relationship with the consumers.

10. Mobile marketing can create new revenue streams.

Go to Pop Solutions for more details on these tips.

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