Tips for higher conversion rates

Conversion is an ongoing effort to persuade a prospect to take action that fulfils his or her need and your business goal.   Here are 7 tips by Jack Abbott, Interactivate’s CEO, to help you improve your conversion rates through a good call-to-action campaign.

1.  Ensure that you understand the anatomy of a call-to-action.
2.  Be clear, concise and single minded with your call-to-action hyperlinks.
3.  Drive action with words. Define the benefit or the expectation up front.
4.  Design for visibility.  Bigger and brighter is better, high contrast between text and graphic is better.
5.  Put it in the spotlight. 
6.  Provide options by including text links in the body of your message.
7.  Test and refine your call-to-action.

Go to iMedia Connections for more details on these tips.