Best practice for email deliverability

Many email marketers face email deliverability issues on a daily basis, and every undelivered email relates into lost revenue.  These few tips should  help you earn the trust of Internet Service Providers as they are the key to successful email delivery.

1.  Mind your lists:  Only add recipients who have opted in, remove bounced accounts and unsubscribe requests immediately.

2.  Maintain low complaint levels:  Let recipients know who you are by identifying your company in the “from” field, use a clear and relevant subject line and distribute messages on a predictable schedule.

3.  Be professional:  Advance your brand by sending well designed, organised and relevant email communication.

4.  Use email authentication:  Make use of email authentication technologies to prevent address forgery.

5.  Understand reputation:  If your email service provider is set up with your private IP addresses then your reputation will only be affected by your own email marketing practices.

For more information on these tips, go to MarketingProfs.