How to apply PPC analytics to other marketing efforts

Pay-per-click advertising is one of the best ways to get ROI, but many companies still see it as a separate investment instead of applying it to offline campaigns.

Here are 4 examples from John W Ellis, Search Engine Marketing, of how to relate PPC statistics to other marketing efforts.

1.  Ad testing:  All the major search engines allow advertisers to run more than one ad using the same keywords.  This way advertisers can see which ad attracts more visitors and more importantly which ones brings in the most revenue.

2.  Solid geo-targeting statistics can help off-line campaigns:  Advertisers can target specific markets if they have strong geographic customer analytics.

3.  Discover keywords for organic search rankings:  Advertisers are able to get instant customer analytics to use for search engine optimisation by making use of the pay-per-click keyword statistics.

4.  Learn the customer’s language with exact keyword matching:  By bidding on all variation of match types the advertiser is able to see which keywords the customers are typing in a search query.

Go to John W Ellis-Search Engine Marketing for more information.