teletext-logo.gifTeletext has initiated legal proceedings against Directline Holidays for an alleged infringement of its trademark on Google’s paid-for listings. 

Solicitors acting on behalf of Teletext Holidays Limited and Teletext Limited notified The London High Court of the claim against trademark infringement by Direct Holidays two days ago.

This is a direct result of the threat made by Teletext to take legal action on any company bidding on the keyword “teletext”.

Go to Travolution to read the full story.

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