Online advertising sidelined

The Internet enables people to connect directly with customers and business prospects, and businesses will increasingly use software to get closer to customers.  It is believed that software companies are making a big mistake by believing that online advertising will be the main source of revenue for their companies.

Here are three compelling arguments by Phil Wainewright who believes that advertising is going to be sidelined by intention-focussed selling on the Web:

1.  Advertising was created in an era where businesses had to find some way to get a message out to potential customers that they could not reach directly.

2.  People use software to get things done, and not to read ads.

3.  There will never be enough online advertising in the world to support the software industry.

Go to ZDNetto read more about Phil Wainewright’s compelling argument and what is needed in order for you to be successful online.