Ice Portal LogoAccording to ICE Portal’s president Henry Woodman, rich media content such as videos, 360 degree virtual tours and digital brochures attract users to websites, increases click through rates and conversions.

ICE Portal plans to unveil figures at the EyeForTravel conference this week, revealing statistics based on the hotel industry to demonstrate that click through rates increase 13% on average where rich media content is used and conversion rates are 46% higher when compare to a site where rich media content is not employed.

Go to Travolution to read the full article.

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