The cost to travel companies buying clicks against other brand names on Google are said to be enormous.  The high cost is putting some companies off entering into the bidding wars against rival companies and other organisations. 

For those companies still using this tactic, it remains to be seen how long they can sustain these costs.

Go to Travolution for the full story.

Other related stories include:  Search Wars - Let the battle begin, Google brand bidding begins and Teletext legal action threat over Google Trademark.

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