thomas-cook-logo.jpgMany travel sites are frustrating to use when planning a holiday.  E-Consultancy reviewed Thomas Cook’s website, and they found 10 things that he can do better online.   Some good learnings for African travel websites.

1.  Stop returning no results for holiday searches.

2.  Provide some user reviews and feedback.

3.  Load search results faster.

4.  Don’t surprise users with hidden charges.

5.  Allow users to save their previous searches.

6.  Provide a contact number during the booking process.

7.  Don’t display unavailable flights.

8.  Provide more useful information on airports and destinations.

9.  Improve the calendar.

10. More flexible search options.

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