Blogging as a marketing tool, can it work?

In today’s online marketing world the big tourism brands cannot afford to hide from new marketing channels that have evolved as consumers spend more time online.  Bill Marriott, Chairman and CEO of Marriott International took the chance and entered the Bloggosphere world in January 2007, creating quite a stir from within the blogging community and the media. The blog, Marriott On The Move, has been a great success, creating brand awareness, a channel for customers to communicate with him as well as generating revenue for the business.Bill Marriott has proved that blogging can be a successful marketing tool for business. Are African travel business using this tool effectively enough?

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