A study done by Webcredible, a usability consultant, concluded that travel sites are failing to provide relevant information on their websites.  Issues such as the quality of search, providing a clear results page, displaying the full price of a flight, providing contact details and ensuring cancellation details are unclear.

Only 2 of the top 20 UK travel brands scored above 60%.  Given the sector’s huge growth, one would expect top travel sites to use every opportunity to their advantage to be more effective in this highly competitive market.

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