The latest Wikipedia tool reveals that an enormous number of people are searching for information on travel companies. This is a sign that consumers want as much information as possible on a product or company before buying, whether it is out of uncertainty or pure curiosity, we don’t know. What we do know though is that hundreds of thousands of people used Wikipedia to search various travel related companies in February 2008 alone…

Travel companies must ensure that their brand is being well represented online and that information on their products and services is up to date wherever it is being published online. How many travel companies are actively managing their online brand or have even checked if their is a Wiki entry for them?


Travolution have some interesting stats on the topic.

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